BRAND INTRODUCTION

TWPR partnered with Nestlé to power the nationwide launch of the NESCAFÉ Caravan, a bold 2026 New Year campaign delivering one million cups of coffee to communities across all 25 provinces.

The campaign aimed to bring NESCAFÉ closer to its consumers through a highly mobile, engaging, and community-focused experience, turning coffee moments into shared celebrations nationwide.

PROJECT SNAPSHOT

CLIENT:

NESCAFÉ

INDUSTRY:

FOOD & BEVERAGE

PROJECT TYPE:

Nationwide Roadshow / PR & Creative Campaign

TIMELINE:

2026

SERVICES:

Campaign Strategy • Photoshoot Production • PR & Media Distribution • Storytelling & Amplification

THE CHALLENGE

Nestlé wanted to launch a highly visible, nationwide campaign that could reach coffee lovers in every corner of Cambodia,  all 25 provinces while reinforcing NESCAFÉ’s brand presence in a memorable, engaging way.

The challenge was coordinating a large-scale mobile roadshow, producing compelling visual content, and ensuring consistent storytelling and media coverage across all regions.

THE OPPORTUNITY

The NESCAFÉ Caravan provided a unique opportunity to connect directly with communities, creating in-person engagement that turned coffee into a shared experience.

Through strategic storytelling and integrated media activation, the campaign could amplify brand visibility while generating excitement and building emotional connections with consumers nationwide.

BRAND POSITIONING

NESCAFÉ was positioned as a coffee brand that connects communities, making everyday moments memorable while reinforcing its leadership in the Cambodian coffee market.

The Caravan elevated the brand experience by creating interactive, shareable, and on-ground activations that were both nostalgic and contemporary.

LAUNCH STRATEGY

The strategy focused on building a high-energy nationwide campaign that combined strong visual storytelling, strategic media amplification, and localized community engagement to maximize reach and impact across Cambodia.

Key Focus Areas:

  • Amplify campaign visibility through nationwide PR distribution
  • Create compelling visual storytelling to capture community moments
  • Strengthen emotional connection through localized activations
  • Ensure consistent campaign messaging across all 25 provinces
  • Generate nationwide excitement through integrated media coverage

EXECUTION HIGHLIGHTS

  • Full photoshoot production and creative direction
  • Nationwide PR strategy and media distribution
  • Campaign storytelling development and content amplification
  • On-ground visual documentation across key activation
  • Strategic media outreach to maximize campaign exposure
  • Consistent creative execution across all campaign touchpoints

IMPACT

  • Successfully amplified NESCAFÉ’s nationwide campaign visibility
  • Strengthened consumer engagement across all 25 provinces
  • Increased brand awareness through strategic media exposure
  • Created memorable community-centered brand experiences
  • Reinforced NESCAFÉ’s leadership in Cambodia’s coffee market

WHY THIS PROJECT MATTERS

This project demonstrated the power of combining nationwide activation with strategic storytelling. By bringing NESCAFÉ directly into communities across Cambodia, the campaign transformed everyday coffee moments into shared celebrations, strengthening brand affinity and reinforcing meaningful consumer connections at scale.

Let’s Build What’s Next

Planning a brand launch, repositioning, or evolution?
Let’s create something that connects, stands out, and keeps growing.